* Global digital lead for adidas group, ASOS, Red Bull, Vertu and Tourism Ireland
* Lead a team of digital and offline planners to deliver central strategy, planning and co-ordination of local teams (60+ markets) and Aegis agencies such as iProspect, Isobar and AMNET
* adidas group achievements include delivering global media, mobile, and social strategies, establishing global media partnerships and constructing digital strategy for World Cup 2014
* Overseen the most successful period in ASOS's history. Work includes "#BestNightEver" campaign, winner of a Cannes Media Lion and Grand Prix at Festival of Global Media Awards 2013
* Other work includes Tourism Ireland "Titanic Stories" (2012 M&M Awards), Swatch "From The Streets" (four 2012 M&M nominations) and assisting on award winning ASOS "Urban Tour"
* Digital/social lead on several global pitches, including Tourism Ireland, Red Bull Music and Burberry and projects for Carat clients such as Mondelez (Kraft), Diageo, Arla Foods and GoPro
* Agency Mobile lead - educating the wider agency on mobile best practice